# Adoption Layer vs Apty

> Live-screen guidance without a per-application authoring program

## Overview

Apty is an enterprise digital adoption platform for business applications. Its authored walkthroughs, tooltips, validations, contextual help, and analytics are designed for structured rollouts. Apty AI can suggest and draft interventions, while a human still creates and publishes the guidance artifact.

## Why teams choose Adoption Layer

- Answers unplanned questions by selecting targets from the screen at request time
- Self-serve plans start at €39/month and are banded by interactions and page views
- No selectors are stored for guidance steps; proactive hints still use a CSS selector and need checking after UI changes

## What Apty does well

- Workflow validation for structured processes and data-entry controls
- Designed for large enterprise application rollouts
- Publishes a starting price, unlike many enterprise DAPs

## Where Apty is limited

- Guidance is authored workflow by workflow before users can follow it
- Apty claims its element-identification algorithm improves resilience, but it still re-identifies targets for a flow that must already exist
- Annual pricing starts per application and checkout is not self-serve

## Pricing notes

- Adoption Layer: From €39/month (Transparent pricing, cancel anytime)
- Apty: Apty starts at $9,500 per application per year. The final quote can vary with employee count, implementation complexity, compliance needs, and integrations, and purchase follows a sales-led proof of concept.

## Verdict

Apty suits enterprise teams that need authored workflows, validation, and formal rollouts across business applications. Adoption Layer takes a lighter approach: the user asks a question, the AI reads the current interface, and each next step is chosen from what is actually available.