# Adoption Layer vs Chameleon

> Live-screen guidance without building every experience first

## TL;DR

- Choose Chameleon when precise styling and control over authored in-app experiences matter most.
- Choose Adoption Layer when users need answers and step-by-step help generated from the screen they are viewing.
- Adoption Layer also turns real guidance sessions, page views, and hint performance into evidence-linked recommendations you can apply and undo.

## Overview

Chameleon is a product adoption platform for web applications. Teams use Tours, Tooltips, Launchers, Surveys, Banners, Checklists, and HelpBar to create polished in-app experiences. HelpBar can answer from connected help content and launch existing Tours, while the guided experience itself is still authored in advance.

## Why teams choose Adoption Layer

- The AI selects each guidance target from the current DOM, then checks the screen again after every action
- Hourly Insights connect real transcripts, page views, and hint performance to executable, undoable changes
- No guidance flows need to be recorded; proactive hints are the selector-based exception and should be checked after class or route changes

## What Chameleon does well

- Detailed styling controls, including custom CSS, for tightly branded experiences
- HelpBar combines connected help content, AI answers, and actions that launch existing Tours
- Published pricing and a 14-day trial

## Where Chameleon is limited

- Step-by-step guidance depends on experiences your team has already authored
- Element-bound experiences can need selector repairs after HTML or CSS changes
- Pricing grows with monthly tracked users

## Pricing notes

- Adoption Layer: From €39/month (Transparent pricing, cancel anytime)
- Chameleon: Chameleon starts at $279/month for 2,000 monthly tracked users. Pricing rises with MTUs, and a 14-day trial is available.

## Frequently asked questions

### Is Adoption Layer a replacement for Chameleon?

It can replace the guided-help layer when users need answers and step-by-step direction from the live interface. Teams that rely on highly styled Surveys, Banners, or deliberately sequenced Tours may keep those Chameleon experiences.

### How does pricing compare?

Chameleon starts at $279/month for 2,000 MTUs. Adoption Layer starts at €39/month, with plans banded by interactions and page views rather than monthly tracked users.

### Does Adoption Layer require any maintenance?

Documents, hints, URL rules, and escalation settings still need ownership. The difference is that guidance targets are resolved from the current screen instead of being stored in a recorded flow. Proactive hint triggers do store a CSS selector.

## Verdict

Chameleon is a strong choice for teams that want to craft and control polished in-app experiences. Adoption Layer is the better fit when the core job is helping a user through the interface they are looking at now, then learning from those sessions and applying the resulting improvements.