# AdoptionLayer vs Intercom

> Beyond chat — AI that sees your user's screen

## Overview

Intercom is a customer messaging platform with the Fin AI chatbot. While powerful for support conversations, it's fundamentally a text-based chat tool — it can't see what's on the user's screen or interact with your UI.

## Why teams choose AdoptionLayer

- Sees the actual page — highlights exactly which button to click
- Step-by-step visual guidance, not just text conversations
- Flat monthly pricing — no per-seat or per-resolution charges

## What Intercom does well

- Comprehensive customer messaging platform
- Fin AI chatbot is good at answering knowledge base questions
- Strong CRM and customer data capabilities

## Where Intercom is limited

- Text-only — cannot see the user's screen or highlight elements
- Per-seat pricing gets expensive quickly for growing teams
- AI resolutions charged separately at $0.99 each

## Pricing notes

- AdoptionLayer: From €39/month (Transparent pricing, cancel anytime)
- Intercom: Essential starts at $29/seat/month billed annually; Fin AI costs $0.99 per outcome, and Product Tours/Checklists require the $99/month Proactive Support Plus add-on.

## Verdict

Intercom is an excellent messaging platform, but when a user asks 'How do I export my data?', a chat response can't compare to an AI that literally highlights the Export button on their screen. AdoptionLayer isn't a replacement for Intercom's CRM — it's the visual guidance layer that chat can't provide.