# Adoption Layer vs UserGuiding

> Generate the next step from the screen, not from a guide library

## Overview

UserGuiding combines product tours, checklists, tooltips, resource centers, surveys, and an AI Assistant. The assistant can answer from knowledge sources and trigger an existing step-by-step guide during a conversation. If no guide exists, it can answer in text but cannot create a new in-interface walkthrough for that request.

## Why teams choose Adoption Layer

- Generates the next action from the live DOM for questions no one turned into a guide
- Waits for the interface to settle and reads it again after every user action
- Stores no selector for guidance targets; proactive hint triggers are the selector-based exception

## What UserGuiding does well

- Broad no-code toolkit for tours, checklists, surveys, and resource centers
- AI Assistant can answer in-app and launch an existing guide mid-conversation
- Published Starter pricing, a 14-day trial, and a free support tier

## Where UserGuiding is limited

- Step-by-step help requires a guide to have been authored before the user asks
- Its documentation covers element-not-found failures, custom CSS selectors, and a troubleshooter for guides that stop showing
- Pricing scales with monthly active users

## Pricing notes

- Adoption Layer: From €39/month (Transparent pricing, cancel anytime)
- UserGuiding: UserGuiding starts at $174/month on the annually billed Starter plan. A 14-day trial and a free Support Essentials tier are available.

## Verdict

UserGuiding offers an accessible set of authored onboarding and support experiences, and its AI Assistant makes that library easier to reach. Adoption Layer fits the long tail UserGuiding cannot walk through without an existing guide: it reads the current screen, chooses the next step, and re-evaluates after each action.